Jae West embodies the word: brave. A modern day warrior, she is an internationally renowned activist and visionary, who's courageous public stunts have raised awareness & highlighted important truths about beauty and body images issues to millions of people worldwide. A multi-talented dance & yoga instructor, actress, teacher, public speaker & PhD Candidate, she has created interactive workshops & playshops that connect her students to new parts of themselves through movement and sound. She is also the co-founder of The Liberators International; a global network and social movement of over 100,000 people in over 150 cities worldwide. Radical self expression enthusiasts and experts in bringing people together in the most beautiful and simple ways, their revolutionary public stunts and social experiments continue to spread love, freedom and inspiration to all corners of the globe.Read More
Up until I began working at Bkind my skincare routine consisted of an Olay moisturiser and supermarket makeup wipes, and never once did I wonder why every brand of makeup wipes in the supermarket irritated my eyes. I just chose the least irritating brand of wipes I could find and soldiered on like a trooper (or fool?) and never did I look at alternative solutions. I just figured there must be something wrong with my skin, for it seemed to me that sensitive skin was quite common. I assumed I was "just one of the unlucky ones".Read More
Beauty beasts live inside of our heads: deeply embedded within our subconscious, they remind us throughout the day that we aren't good, pretty, slim or young enough. And as a result, many of our daily activities and behaviours are spent feeding and silencing these beasts: we go shopping when we truly don't need anything, eat when we aren't hungry and don't eat when we are. We buy a $200 anti-ageing serum on impulse even though we have no idea what ingredients it contains. We drink an entire bottle of red wine to ourselves …Read More
Once upon a time I used to walk through department store cosmetics floors and feel so tiny as I passed the shiny, impressive cosmetics stands with perfectly polished beauty sales consultants who radiated sophistication, class.. and ego. These powerful women seemed to know something I didn’t. They had access to information that was completely alien to me. With their perfect makeup, flawless skin and serious attitude, these women were intimidating.Read More
You have probably heard me saying that true beauty has nothing to do with how you look... so, some of you may be wondering: why bother with makeup at all?
Well, the fact is..
Women have been using makeup for ceremony, celebration, self expression & self adornment for thousands of years.Read More
It is only natural to want to experiment, explore and play with the way we look.
One of the ironies of today is that although we have more choices than ever before, most of us tend to look the same. Of all the options and possibilities that exist for how we could look and express ourselves, we stay put in our safe little boxes, secretly yearning to differentiate ourselves with more creative, fearless and authentic self expression, but not daring to step outside the line for fear of being judged.Read More